Insights into technology and media


What we do

We undertake research into market trends and behaviour around new technologies and media.

We combine a range of techniques in our work, from extensive desk research through to quantitative data analysis, interviewing and ethnography.


About us

Coda is led by Dr Steve Smith, a research practitioner with over fifteen years experience working for brands as diverse as BBC, Microsoft, Netflix, Universal, Mars and Coca-Cola.


t: 07779 610004 | e: