News

May 2009

Cloud Computing: An Assessment

Cloud Computing: An assessment is the new comprehensive international study from Coda Research Consultancy. By drawing upon extensive desk based research and interviews with IT executives and users, it looks at what IT buyers and users want from cloud services, what suppliers need to know about users and the emerging market, and the future quantitative and qualitative trajectories of cloud computing from 2011 through to 2020.

Read selected highlights and the opening pages here

Included in this report:

• Current and future drivers to take-up and supply of which cloud services
• Public, private and hybrid clouds
• What IT execs give importance to when thinking about the cloud
• Importance IT execs give to attributes of cloud services
• Challenges IT execs believe face cloud computing
• When to move what to which cloud services, and how
• SaaS, PaaS, servers, storage, and business processes through the cloud
• Vertical markets
• Service level agreements
• Costs
• Security
• Reliability
• Vendor lock-in
• International law and regulation
• Standards and transparency
• Future trajectories
• How cloud computing and existing computing will co-exist in the short, medium and long terms
• Which cloud services to invest in, and which are going to grow the most and least
• Revenue growth across services and impacts on IT expenditure
• Recommendations for IT suppliers and buyers

Cloud computing: An assessment is a 34 page report available now for £250/US$400, and is based on extensive research including interviews with vendors and users of IT products and services.

To buy this report or if you have any questions, call Steve Smith on +44 (0)7779 610004, or email.

Companies and products mentioned in this report include:
Amazon Elastic Compute Cloud
Amazon Simple Storage System
Amazon Web Services
BT Counterpane
Citrix
Diomede
eBay
Facebook
Flickr
Free Software Foundation
General Electric
Google Apps
Google Docs
Gmail
GoToMyPC
HP
IBM
Intuit
Microsoft
Microsoft .NET
Microsoft Accounting Professional
New York Times
Open Cloud Standards Incubator
Oracle
Sage
Salesforce.com
SAP BusinessByDesign
Sun
The Distributed Management Task Force
Twitter
VWWare
Windows Azure
Windows Live

26 April 2009

Video On-Demand: Behaviour, challenges and future directions

This comprehensive report is now available for purchase at reduced cost.

Read the executive summary and selected pages here. Please contact us if you would like a further sample

This report draws upon intensive analysis of research with VOD users to produce thorough qualitative and quantitative behavioural projections and in-depth recommendations for long form product and service design, marketing, branding, advertising, monetisation, and business and distribution models. It will be vital reading for all practitioners and organisations with an interest in the future of video on demand.

Central to the report's findings is that organisations must invest; draw up business, legal, rights and distribution models; and open up current, archive and film content, and monetise it. If they do not, they will see revenues and terrestrial share decline significantly, thereby threatening the sustainability of some major current services.

There are two types of output available:

1. The standard report, with the option of a 2-3 hour workshop presentation.
2. A fully customised report following consultation with the buyer, plus a 2-3 hour workshop presentation included. (Price upon request)

To buy the report, of if you have any questions, please call Steve Smith on +44 (0)7779 610004, or email.

Companies mentioned, discussed or reviewed (including products where relevant) include:
Amazon
Apple
BBC
Bebo
Blockbuster
Boxee
BSkyB
BT
Channel 4
Facebook
Five
Freesat
Freeview
Google
Hulu
Panasonic
ITV
LG
LiquidHD
LOVEFiLM
Microsoft
MySpace
Netflix
Nokia
Roku
Samsung
Sony
Sony Music
Sony Pictures
Tiscali
Twitter
Virgin Media
YouTube